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An Attitudinal Measure of Ad Effects | ACR
Learn How STAS works for your TV Advertising
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An Attitudinal Measure of Ad Effects | ACR
The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures: International Journal of Advertising: Vol 25, No 4
How to Do an Effective SWOT Analysis for Your Marketing Campaigns
STAS (short term advertising strength) - advertising efficiency or something else? - Papers and Offprints - The AMSR Online Archive
Brand-building ads boost short-term sales, and now you can prove it
STAS - Short-Term Advertising Strength
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STAS - Short Term Advertising Strength
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An Attitudinal Measure of Ad Effects | ACR
Learn How STAS works for your TV Advertising
Guy Consterdine. Magazine advertising effectiveness: the research-based evidence Guy Consterdine Guy Consterdine Associates FIPP Research Consultant Warsaw, - ppt download
